This site has become the most comprehensive, credible source of information available on personalization and collaborative filtering trends and information. The purpose of the site is to create an open discussion forum on what personalization is and what it means for online interaction — from basic hello and welcome back messages to content/information that is dynamically served up based on personal information gathered about the user. Editorials and articles are contributed by knowledgeable industry experts.
Author: Christopher Locke
Source: Net Perceptions
Subjects: IT / Technology / E-Business, Marketing / Sales