An “extraordinary guarantee” – a radical departure from a typical low-octane guarantee-has proven to be a powerful catalyst for galvanizing an organization to eliminate the causes of customer dissatisfaction in every part of its business.
Content: Article | Author: Christopher W. Hart | Source: Chief Executive | Subjects: Best Practices, Customer Related
Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why “a company’s brand is the most valuable asset it can have.” He shows how the very best practitioners — contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others -shrewdly develop and maintain their brands even … [ Read more ]
Content: Book | Authors: Christopher W. Hart, Duane E. Knapp | Subject: Marketing / Sales