With reliable data hard to come by, creating a winning marketing formula for China can be a head-scratching exercise.
Editor’s Note: this is the first article in a special report on China. I also recommend the article, “It’s Not What You Know…” and the PDF “Not All Markets Are Created Equal”
Content: Article | Author: Constantine Von Hoffman | Source: CMO Magazine | Subject: International – China
Setting up a foreign office? Leave those American hiring practices at home. So says this informative article focused on international human resources issues.
Content: Article | Author: Constantine Von Hoffman | Source: The Standard | Subjects: Human Resources, International