With reliable data hard to come by, creating a winning marketing formula for China can be a head-scratching exercise.
Editor’s Note: this is the first article in a special report on China. I also recommend the article, “It’s Not What You Know…” and the PDF “Not All Markets Are Created Equal”
Content: Article
Author: Constantine Von Hoffman
Source: CMO Magazine
Subject: International – China
Author: Constantine Von Hoffman
Source: CMO Magazine
Subject: International – China
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