Tinkering with the Go-to-Market(ing) Model

You know the drill: Implement a marketing strategy that is in line with your company’s broader go-to-market model but flexible enough to adapt to changing business conditions. As your go-to-market model shifts-to focus on products, channels or customers-so must the strategic role of marketing.

Call Centers Can Be Profit Centers

Your customer contact center is more important to your customer relationships than you think, especially if you know which calls to keep and which calls to outsource.