You know the drill: Implement a marketing strategy that is in line with your company’s broader go-to-market model but flexible enough to adapt to changing business conditions. As your go-to-market model shifts-to focus on products, channels or customers-so must the strategic role of marketing.
Content: Article | Authors: Andres Mendoza Pena, Craig Knox-Lyttle, Mary Larson, Mike Baum | Source: A.T. Kearney | Subject: Marketing / Sales
Your customer contact center is more important to your customer relationships than you think, especially if you know which calls to keep and which calls to outsource.
Content: Article | Authors: Adam Dixon, Alex Liu, Craig Knox-Lyttle, Mary Larson, Omer Sevil | Source: A.T. Kearney | Subjects: Management, Operations