Overcoming the Real Barriers to Entry into Adjacent Markets
Moving into adjacent markets is a common step among companies that have grown as much as they can in their home markets and wish to sustain high growth rates. However, many companies underestimate the difficulties involved, and the historical record is littered with cases of otherwise successful companies failing in adjacent markets. We explore the questions that companies considering adjacent entry need to ask and … [ Read more ]
Content: Article | Authors: Daniel Deneffe, Gregory Venters, Julie Vandermeersch | Source: Prism (Arthur D. Little) | Subject: Strategy
How Product Companies Are Competing Through Services
Leading manufacturers of capital goods are blurring the increasingly artificial distinction between “industrial” and “service” industries. These manufacturers are turning themselves into service providers, as service provision is rapidly becoming the cornerstone of their customer management strategy.
Today, no product company can afford to ignore the potential benefits – and risks – of making the transition from manufacturing to manufacturing-plus-service-provision. However, to make this transition … [ Read more ]
Content: Article | Authors: Daniel Deneffe, Herman Vantrappen, Koen Bouckaert | Source: Prism (Arthur D. Little) | Subjects: Management, Strategy