Leading manufacturers of capital goods are blurring the increasingly artificial distinction between “industrial” and “service” industries. These manufacturers are turning themselves into service providers, as service provision is rapidly becoming the cornerstone of their customer management strategy.
Today, no product company can afford to ignore the potential benefits – and risks – of making the transition from manufacturing to manufacturing-plus-service-provision. However, to make this transition successfully, product companies must understand the driving forces behind this transformation, the service strategies available to them, and the opportunities and risks of providing value-added services.
Content: Article
Authors: Daniel Deneffe, Herman Vantrappen, Koen Bouckaert
Source: Prism (Arthur D. Little)
Subjects: Management, Strategy
Authors: Daniel Deneffe, Herman Vantrappen, Koen Bouckaert
Source: Prism (Arthur D. Little)
Subjects: Management, Strategy
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