Brand Rules! Excerpted from Brand Warfare: 10 Rules for Building the Killer Brand
The brand maestro and CEO of John Hancock Financial Services outlines 10 things you can do to win the little battles that amount to a war.
Content: Article | Authors: David D’Alessandro, Michelle Owens | Source: Chief Executive | Subject: Marketing / Sales
Battle of the Brands
John Hancock’s outspoken CEO names names and points fingers at some high-profile brand offenders in his new book. He also offers some good advice on not screwing up your own company’s brand.
Content: Article | Authors: David D’Alessandro, Jennifer Reingold | Source: Fast Company | Subject: Marketing / Sales