John Hancock’s outspoken CEO names names and points fingers at some high-profile brand offenders in his new book. He also offers some good advice on not screwing up your own company’s brand.
Content: Article
Authors: David D’Alessandro, Jennifer Reingold
Source: “Fast Company”
Subject: Marketing / Sales
Authors: David D’Alessandro, Jennifer Reingold
Source: “Fast Company”
Subject: Marketing / Sales
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