How Brands Can Win Big With Inclusion Strategy
Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right.
Content: Article | Authors: David Dubois, Kanayo Ogodazi, Rachel Eva Lim | Source: INSEAD Knowledge | Subjects: Brand, Marketing / Sales
A Framework for Driving Digital Transformation
Digitally transforming an organization and capturing opportunities is often challenging as it requires C-suite executives and entrepreneurs to identify possibilities and drive change concurrently in three areas where digital technologies are can make significant differences and change the face of organizations.
1. Intelligence – Seeing digital data as a source of insight and using this data in knowledge-creation processes to create competitive advantages.
2. Integration – Leveraging … [ Read more ]
Content: Article | Author: David Dubois | Source: INSEAD Knowledge | Subjects: IT / Technology / E-Business, Strategy
The Future of Social Media ROI: From Likes to Relational Metrics
Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach.
Editor’s Note: I like the concept of positional vs. relational metrics, but the article didn’t really do much to discuss what relational metrics are worthwhile or how to measure them.
Content: Article | Author: David Dubois | Source: INSEAD Knowledge | Subject: Marketing / Sales