Digitally transforming an organization and capturing opportunities is often challenging as it requires C-suite executives and entrepreneurs to identify possibilities and drive change concurrently in three areas where digital technologies are can make significant differences and change the face of organizations.
1. Intelligence – Seeing digital data as a source of insight and using this data in knowledge-creation processes to create competitive advantages.
2. Integration – Leveraging … [ Read more ]
Content: Article | Author: David Dubois | Source: INSEAD Knowledge | Subjects: IT / Technology / E-Business, Strategy
Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach.
Editor’s Note: I like the concept of positional vs. relational metrics, but the article didn’t really do much to discuss what relational metrics are worthwhile or how to measure them.
Content: Article | Author: David Dubois | Source: INSEAD Knowledge | Subject: Marketing / Sales