Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach.
Editor’s Note: I like the concept of positional vs. relational metrics, but the article didn’t really do much to discuss what relational metrics are worthwhile or how to measure them.
Related Content
- 10 Effective Social Media Posts in 10 Minutes or Less
[Archive.org URL] - A Brand Manager’s Guide to Losing Control [Archive.org URL]
- A Comprehensive Approach to Managing Social Media Risk and Compliance [Archive.org URL]
- Advanced Social Media Monitoring [Archive.org URL]
- Bain’s Social Media Consumer Segmentation [Archive.org URL]
- Digital Hives: Creating a Surge Around Change [Archive.org URL]
- Francois Gossieaux [Archive.org URL]
- Geeks, Tweets and Cash: A conversation with Riley Crane of MIT Media Lab [Archive.org URL]
- How Companies Can Respond to Online Complaints [Archive.org URL]
- How to Create a Social Media Style Guide in Five Steps [Archive.org URL]
- How ‘Social Intelligence’ Can Guide Decisions [Archive.org URL]
- Images Define Your Brand: Five Stages of the Image Processing Maturity Model [Archive.org URL]
- Inside Snapchat CEO Evan Spiegel’s Entertainment Empire [Archive.org URL]
- Jonah Berger [Archive.org URL]
- Jonah Berger Is Over Twitter [Archive.org URL]
- Leading in Your Sleep [Archive.org URL]
- Make Social Media Sell – Now [Archive.org URL]
- MITRE Corporation: Using Social Technologies to Get Connected [Archive.org URL]
- Preventing Social Media Armageddon [Archive.org URL]
- Putting Social Media to Work [Archive.org URL]
- Putting Social Media to Work at Cognizant [Archive.org URL]
- Secrets of Social Media Revealed 50 Years Ago [Archive.org URL]
- Secrets to a Successful Social Media Strategy [Archive.org URL]
- Social Networking: The Corporate Value Proposition [Archive.org URL]
- Sunil Gupta [Archive.org URL]
- Targeting Boosts Low Facebook Click Rates
- The Art of Business Relationships Through Social Media [Archive.org URL]
- The Eight Touchpoints of a Customer’s Consideration Phase [Archive.org URL]
- The Perils of Democratic Decision Making [Archive.org URL]
- The Real Life Social Network v2 [Archive.org URL]
- Your Employee Is an Online Celebrity. Now What Do You Do? [Archive.org URL]
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »