Debunking the Myth of the Older Consumer
Advertisers pay a premium to reach Generation Xers. The question is why…
Editor’s Note: this article is part of an entire STERNBusiness issue, written back in 1999 – you can find this article on page 22; the other articles are all focused on the entertainment industry which may be of interest to you but the articles themselves are of little learning value…
Content: Article | Authors: David F. Poltrack, Henry Assael | Source: “STERNbusiness (NYU)” | Subjects: Demographics, Marketing / Sales | Industry: Advertising