Advertisers pay a premium to reach Generation Xers. The question is why…
Editor’s Note: this article is part of an entire STERNBusiness issue, written back in 1999 – you can find this article on page 22; the other articles are all focused on the entertainment industry which may be of interest to you but the articles themselves are of little learning value…
Content: Article
Authors: David F. Poltrack, Henry Assael
Source: STERNbusiness (NYU)
Subjects: Demographics, Marketing / Sales
Industry: Advertising
Authors: David F. Poltrack, Henry Assael
Source: STERNbusiness (NYU)
Subjects: Demographics, Marketing / Sales
Industry: Advertising
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