Let’s face it. Today’s consumers are skeptical.
Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. But to make the sale we must overcome our prospect’s natural skepticism and create a relationship of trust. One of the most powerful tools in your marketing arsenal is a good old-fashioned customer testimonial or two. … [ Read more ]
Content: Article | Author: David Frey | Source: MarketingProfs | Subject: Marketing / Sales
You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art.
Content: Article | Author: David Frey | Source: MarketingProfs | Subject: Marketing / Sales | Industry: Direct Marketing