Getting What You Want: How To Secure An Effective Testimonial (part 1 of 2)

Let’s face it. Today’s consumers are skeptical.

Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. But to make the sale we must overcome our prospect’s natural skepticism and create a relationship of trust. One of the most powerful tools in your marketing arsenal is a good old-fashioned customer testimonial or two. … [ Read more ]

12-Step Foolproof Sales Letter Template

You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art.