Let’s face it. Today’s consumers are skeptical.
Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. But to make the sale we must overcome our prospect’s natural skepticism and create a relationship of trust. One of the most powerful tools in your marketing arsenal is a good old-fashioned customer testimonial or two.
Here’s how to convince your customers to toot your horn for you.
Editor’s Note: Read part 2 at:
David Frey
Source: MarketingProfs
Subject: Marketing / Sales
