Reconsider

Maybe, just maybe, you too have a nagging, gagging sense that the current atmosphere of disrupt-o-mania isn’t the only air a startup can breathe. That perhaps this zeal for disruption is not only crowding out other motives for doing a startup, but also can be downright poisonous for everyone here and the rest of the world.

David Heinemeier Hansson

In the abstract, economic sense, a 30% chance of making $3M is as good as a 3% chance of making $30M is as good as a 0.3% chance at making $300M. But in the concrete sense, you generally have to make your pick: Which coupon is the one for you?

The strategies employed to pursue the 30% for $3M are often in direct opposition to the … [ Read more ]

David Heinemeier Hansson

People who make lots of little bets on many potential unicorns have christened themselves angels. Angels? Really? You’ve plucked your self-serving moniker from the parables of a religion that specifically and explicitly had its head honcho throw the money men out of the temple and proclaim a rich man less likely to make it into heaven than a camel through a needle’s eye. Okay then!

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Angels … [ Read more ]

Jason Fried and David Heinemeier Hansson

When you build an audience, you don’t have to buy people’s attention—they give it to you. This is a huge advantage. So build an audience. Speak, write, blog, tweet, make videos, whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then, when you need to get the word out, the right people will already be listening.

Jason Fried and David Heinemeier Hansson

You can advertise. You can hire sales people. You can sponsor events. But your competitors are doing the same things. How does that help you stand out?

Instead of trying to out-spend, out-sell, or out-sponsor competitors, try to out-teach them. Teaching probably isn’t something your competitors are even thinking about. Most businesses focus on selling or servicing, but teaching never even occurs to them.