Restoring Relevance to the Marketing Department: Dismantling the Brandocracy

Loyalty to brands has been declining. But don’t blame it on the consumers. A new, more analytical marketing model is needed, one that sheds more light on the myriad of customer needs and understands the value of relationships.

Editor’s Note: I disagreed with some points made in this article, and I suspect you may as well, but that is what makes it an interesting read. … [ Read more ]