Loyalty to brands has been declining. But don’t blame it on the consumers. A new, more analytical marketing model is needed, one that sheds more light on the myriad of customer needs and understands the value of relationships.
Editor’s Note: I disagreed with some points made in this article, and I suspect you may as well, but that is what makes it an interesting read.
Content: Article
Authors: David L. Newkirk, Sam I. Hill, Wayne Henderson
Source: strategy+business
Subject: Marketing / Sales
Authors: David L. Newkirk, Sam I. Hill, Wayne Henderson
Source: strategy+business
Subject: Marketing / Sales
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