When Big Data Isn’t an Option
Companies that only have access to “little data” can still use that information to improve their business.
Content: Article | Author: David Meer | Source: strategy+business | Subject: IT / Technology / E-Business
The ABCs of Analytics
“Big data” can drive competitive advantage if companies follow a few timeless principles.
Content: Article | Author: David Meer | Source: strategy+business | Subjects: IT / Technology / E-Business, Management, Market Research
A New Way to Gain Customer Insights
How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.
Content: Article | Author: David Meer | Source: strategy+business | Subjects: Customer Related, Market Research, Marketing / Sales