When Big Data Isn’t an Option Feb 3, 2015 / Comment / 187 views / / Favorite 0Companies that only have access to “little data” can still use that information to improve their business. Content: Article Author: David Meer Source: strategy+business Subject: IT / Technology / E-BusinessRelated ContentMaking Sense of Social Data: Digital Exhaust and the Next Frontier in Social Data Analytics Big Data Architecture Creating Competitive Advantage Using Big Data Four Strategies to Capture and Create Value from Big Data Looking Outward with Big Data: A Q&A with Tom Davenport Straight Talk About Big Data The Benefits—and Limits—of Decision Models The Personalized and the Personal: Socially Responsible Innovation Through Big Data The Quantified Self Goes Corporate The Reclamation of Strategy Too Big to Ignore: When Does Big Data Provide Big Value? Using Analytics to Make Powerful Business Decisions Using Big Data to Make Better Pricing Decisions Like this content? Why not share it?Post navigation← Previous postAccelerate: Building Strategic Agility for a Faster-Moving WorldNext post →5 Tips for Executives in New RolesMore Related PostsWhat Marketers Are Doing Wrong in Data AnalyticsAjay AgrawalHoward YuMichael Chui, James Manyika, and Mehdi MiremadiBlockchain Beyond the Hype: What is the Strategic Business Value?Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a weekly new content update (no spam) via emailThis site uses Akismet to reduce spam. Learn how your comment data is processed.