David Ogilvy
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Content: Quotation | Author: David Ogilvy | Source: First Round Review | Subject: Marketing / Sales
David Ogilvy
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
Content: Quotation | Author: David Ogilvy | Subjects: Decision Making, Management, Marketing / Sales
David Ogilvy
If you hire people who are smaller than you are, we shall become a company of dwarfs. If you hire people who are bigger than you are, we shall become a company of giants.
Content: Quotation | Author: David Ogilvy | Source: strategy+business | Subjects: Human Resources, Management
Ogilvy on Advertising
Content: Book | Author: David Ogilvy | Subjects: Advertising, Industry Specific | Industry: Advertising