What motivates an employee to work hard? If you ask an economist, the answer is self-interest. Work is only a means to an end and an employee will exert higher effort only to the extent that the monetary compensation for it is sufficiently attractive. If you ask a behavioral theorist, the answer is that work itself is fulfilling. Having a stimulating work environment with job … [ Read more ]
Content: Article | Authors: David Soberman, Ganesh Iyer, Markus Christen | Source: INSEAD Knowledge | Subjects: Human Resources, Organizational Behavior
The complex history of the relationship between the companies in the Acela Express railway installation is mined for key lessons for future marketing relationships with particular pertinence to relationships within international marketing projects.
Content: Case Study | Authors: David Soberman, Nicholas Rowell | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Transportation | Company: Bombardier and Alstom