The complex history of the relationship between the companies in the Acela Express railway installation is mined for key lessons for future marketing relationships with particular pertinence to relationships within international marketing projects.
Content: Case Study
Authors: David Soberman, Nicholas Rowell
Source: INSEAD
Subjects: International, Marketing / Sales
Industry: Transportation
Company: Bombardier and Alstom
Authors: David Soberman, Nicholas Rowell
Source: INSEAD
Subjects: International, Marketing / Sales
Industry: Transportation
Company: Bombardier and Alstom
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