59 Proven Ways to Electrify Your Offer and Make More Sales

If you’re using direct marketing to sell your products and services, then you know that it’s all about making an offer.

But are you testing your offers to find out what work best?

Did you know there are many ways to present an offer that can boost your response and increase your sales?

There are hundreds of offers and thousands, perhaps millions, of offer variations you can test. … [ Read more ]

9 Proven Headline Formulas That Sell Like Crazy

You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.

The following 9 headline formulas are some of the easiest to write and the most powerful. … [ Read more ]

58 of the World’s Greatest Offers

One way or another, selling always centers around offers. What sort of offers? Generations of selling experience reveal an endless variation of offers you can make to sell products and services. But some have become favorites because they work reliably again and again. This series of four articles provides you with a handy resource of offers that have proven to be winners over the years. … [ Read more ]

Direct Creative

Dean Rieck, copywriter, designer, author and consultant, created this site to promote his services and in the process presents lots of great information on direct marketing and copywriting. His tips and advice are good reminders of the elements to cover when putting together a direct marketing campaign.

The “Universal Advertising and Marketing Questionnaire” is a checklist of 32 items to keep in mind when developing direct … [ Read more ]