Drew Boyd and Jacob Goldenberg

Thinking outside the box is a complete myth. It is based on flawed research from the 1970s. Subsequent research shows that simply telling people to think outside the box does not improve their creative output. It sends people on cognitive wild goose chases.

Thinking inside the box constrains the brain’s options and regulates how it produces ideas. By constraining and channeling our brains, we make them … [ Read more ]