Thinking outside the box is a complete myth. It is based on flawed research from the 1970s. Subsequent research shows that simply telling people to think outside the box does not improve their creative output. It sends people on cognitive wild goose chases.
Thinking inside the box constrains the brain’s options and regulates how it produces ideas. By constraining and channeling our brains, we make them work both harder and smarter to find creative solutions. Contrary to what most people believe, the best ideas are usually nearby. Thinking inside the box helps you find these novel and surprising innovations.
Content: Quotation
Authors: Drew Boyd, Jacob Goldenberg
Source: strategy+business
Subjects: Creativity, Innovation
Authors: Drew Boyd, Jacob Goldenberg
Source: strategy+business
Subjects: Creativity, Innovation
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