Take 5: How Companies Benefit from Corporate Social Responsibility

Corporate social responsibility has been a buzzword for a while. And it’s not hard to see how communities stand to benefit when firms are serious about CSR—be it by participating in a clean water campaign or having a large philanthropic presence.

But what about the firms themselves? How does doing good affect their bottom line? Here, Kellogg faculty share research and perspectives into how companies can … [ Read more ]

Data From 3.5 Million Employees Shows How Innovation Really Works

Innovation, like marketing and sales, is a pipeline. In one end go raw concepts and notions. Out the other end come actionable ideas that can move the business forward. With the right technology, could you manage this pipeline the way you manage a sales pipeline?

Our research shows that you can.

One of us, Dylan, has analyzed five years of data from 154 public companies covering over … [ Read more ]