Claude Hopkins’ “Scientific Advertising”

According to many students of Direct Marketing, Claude Hopkins was ahead of his time. Jumpstart your DM learning curve by reading “Scientific Advertising,” the classic tome penned by legendary ad man Claude Hopkins, who was born in 1866 and who worked for Lord & Thomas advertising agency, forerunner to today’s Foote, Cone & Belding. The book has been reproduced in its entirety at this site … [ Read more ]

Internet Marketing Index

If you are familiar with CEO Express, this site is something akin to that but focused exclusively on Internet Marketing. With more than 250 links in more than 60 categories, this site is a nice presentation of some good info to be found on the Web. Obviously it is not comprehensive, but I did see many sites I had never seen before that … [ Read more ]