The 10 Cs of Crisis Communication: A Framework
When a corporate crisis strikes, executives need a strategy for discussing the matter with employees, customers, and the public.
But unless information about a crisis is shared in a careful, planned, and thoughtful way, company officials can create a public relations crisis for their organizations.
There are several best-practices for talking about a crisis. I share them here, in the 10Cs of crisis communication.
Content: Article | Author: Edward Segal | Source: MarketingProfs | Subjects: Crisis Management, Public Relations