When a corporate crisis strikes, executives need a strategy for discussing the matter with employees, customers, and the public.
But unless information about a crisis is shared in a careful, planned, and thoughtful way, company officials can create a public relations crisis for their organizations.
There are several best-practices for talking about a crisis. I share them here, in the 10Cs of crisis communication.
Content: Article
Author: Edward Segal
Source: MarketingProfs
Subjects: Crisis Management, Public Relations
Author: Edward Segal
Source: MarketingProfs
Subjects: Crisis Management, Public Relations
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