There are four benchmarks for predicting the success of your product or service, according to this view from Strategy and Innovation. Here’s how a few well-known products tested out.
Content: Article | Author: Eric Mankin | Source: Harvard Business School (HBS) Working Knowledge | Subject: Innovation
“The key to successful breakthrough innovation lies in learning constantly from the bumpy ride.
Traditional product development races steadily along a linear track toward a pre-defined formal launch date at the finish line. At that moment – and not until that moment – will ultimate success or failure be revealed.
Effective breakthrough product development is different. The breakthrough race is around a circular track – … [ Read more ]
Content: Article | Author: Eric Mankin | Source: CGE&Y Center for Business Innovation (CBI) | Subjects: Innovation, Management