“The key to successful breakthrough innovation lies in learning constantly from the bumpy ride.
Traditional product development races steadily along a linear track toward a pre-defined formal launch date at the finish line. At that moment – and not until that moment – will ultimate success or failure be revealed.
Effective breakthrough product development is different. The breakthrough race is around a circular track – it’s an iterative rather than a linear process. Within this race, the winners, paradoxically, are the companies that can fail early and learn quickly from their mistakes. They then can come out with a product or service that incorporates this new learning.”
Read on for more, including 7 Steps for Better Breakthroughs.
Content: Article
Author: Eric Mankin
Source: CGE&Y Center for Business Innovation (CBI)
Subjects: Innovation, Management
Author: Eric Mankin
Source: CGE&Y Center for Business Innovation (CBI)
Subjects: Innovation, Management
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