We all start out as audience members. But sometimes, when the combination of factors aligns in just the right way, we become engaged as fans. For businesses, the key to building this engagement and solidifying the relationship is understanding the different types of fan motivations in different contexts, and learning how to turn the data gathered about them into actionable insights. […] Although traditional demographics … [ Read more ]
Content: Quotation | Author: Erin Reilly | Source: strategy+business | Subjects: Customer Related, Marketing / Sales
In order to build engagement and loyalty in a climate of intense competition and distraction, companies have to understand their customers, viewers, and readers as fans.
Content: Article | Author: Erin Reilly | Source: strategy+business | Subjects: Customer Related, Marketing / Sales