Erin Reilly [Archive.org URL]

We all start out as audience members. But sometimes, when the combination of factors aligns in just the right way, we become engaged as fans. For businesses, the key to building this engagement and solidifying the relationship is understanding the different types of fan motivations in different contexts, and learning how to turn the data gathered about them into actionable insights. […] Although traditional demographics may give us basic information about who fans are and where they’re located, current methods of understanding and measuring engagement are missing the answers to two essential questions: (1) Why is a fan motivated? and (2) What triggers the fan’s behavior?

Like this content? Why not share it?