It costs your business a whole lot more to secure a new customer than it does to hold onto an existing one.
As marketers, salespeople and business owners, very few of us have a weekly face-to-face opportunity to make our customers feel valued and appreciated. But if we are smart, we will maintain some sort of program to nurture our customers after the initial sale.
Editor’s … [ Read more ]
Content: Article | Author: Ernest W. Nicastro | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales
To be effective, your sales letter must be opened, read, believed and acted upon.
To do this, it must attract attention, warm the interest of the reader, create a desire for your product or service, and cause your prospect to take positive action.
Here are five deadly mistakes that might be preventing your success. Eliminate one or more of these common blunders, and your response … [ Read more ]
Content: Article | Author: Ernest W. Nicastro | Source: MarketingProfs | Subject: Marketing / Sales