The ‘Marshall’ Plan (or, Customer Aftercare) [Archive.org URL]

It costs your business a whole lot more to secure a new customer than it does to hold onto an existing one.

As marketers, salespeople and business owners, very few of us have a weekly face-to-face opportunity to make our customers feel valued and appreciated. But if we are smart, we will maintain some sort of program to nurture our customers after the initial sale.

Editor’s Note: you may want to skim/skip the first half of the article…

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