By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight.
Content: Article | Authors: Estelle Métayer, Hugo Sarrazin, Martin Harrysson | Source: McKinsey Quarterly | Subject: Competitive Intelligence
This article offers three suggestions for improving the strategic planning process. Especially noteworthy is the third suggestion, which includes a description of McKinsey’s Nine-cell Business Portfolio framework.
Content: Article | Author: Estelle Métayer | Source: Competia | Subject: Strategy
Have you ever been in a situation where your competitor claimed a market share that was not even close to the calculations you gave to your senior management? Or where annual reports claimed market shares you could not retrace in your calculations? Understanding how you can calculate – and use – market shares can be extremely useful.
Content: Article | Author: Estelle Métayer | Source: CEO Refresher | Subjects: Competitive Intelligence, Market Research
Article takes a look at corporate vision, core values, core purpose and BHAG (Big Hairy Audacious Goals) and processes for developing them.
Content: Article | Author: Estelle Métayer | Source: CEO Refresher | Subject: Management
Gaining senior management buy-in is really about finding the right balance between the soft skills (knowing how to listen to them, how to anticipate their reactions) and hard skills (rock solid analysis, irrefutable facts, etc.).
Content: Article | Author: Estelle Métayer | Source: CEO Refresher | Subject: Career / Employment