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Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Have you ever been in a situation where your competitor claimed a market share that was not even close to the calculations you gave to your senior management? Or where annual reports claimed market shares you could not retrace in your calculations? Understanding how you can calculate – and use – market shares can be extremely useful.
Content: Article
Author: Estelle Métayer
Source: “CEO Refresher”
Subjects: Competitive Intelligence, Market Research
Author: Estelle Métayer
Source: “CEO Refresher”
Subjects: Competitive Intelligence, Market Research
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Excellent stuff