How to Calculate Market Shares

PLEASE NOTE
Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.

Have you ever been in a situation where your competitor claimed a market share that was not even close to the calculations you gave to your senior management? Or where annual reports claimed market shares you could not retrace in your calculations? Understanding how you can calculate – and use – market shares can be extremely useful.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Is 1 Comment
Click to See or Add Your Own »