A Recipe for Mission and Vision Statements

“A mission statement should be a short statement constructed to (1) suggest an action, (2) identify this action only vaguely, and (3) include a social categorization.

There are four reasons for the second criterion. First, a vague statement does not have to be rewritten every time specific goals are obtained. Second, a too specific statement is hard to remember. Third, a vague goal statement can … [ Read more ]