A Recipe for Mission and Vision Statements [Archive.org URL]

“A mission statement should be a short statement constructed to (1) suggest an action, (2) identify this action only vaguely, and (3) include a social categorization.

There are four reasons for the second criterion. First, a vague statement does not have to be rewritten every time specific goals are obtained. Second, a too specific statement is hard to remember. Third, a vague goal statement can be more inclusive of all organizational interests. Fourth, it can also allow for individually creative interpretations.”

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