On the Record: Managing Your Sound Bites
Many leaders will be called upon to speak with the media. Are you ready when the lights go on and the microphone is in your face? Here are four secrets to making a compelling case.
Editor’s Note: an even better article on this topic is “Secrets of a Novice TV Star”
Content: Article | Author: Gary Genard | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Personal Development, Public Relations