A look at how to prepare for the television interview Q&A process.
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Business Insight for MBAs and Managers
A look at how to prepare for the television interview Q&A process.
“He’d accomplished his first goal, which was to show me that I didn’t have a point. From a media trainer’s perspective, your “point” is one thing and one thing alone: what you want to accomplish during the interview. Your interviewer’s agenda doesn’t matter one bit. During the prep stage, you have to figure out what your goal is.
Now that I was feeling a little less cocky, Jeff explained that I’d have time to get across only three messages — if I was lucky — during any interview. So I needed to figure out what those three messages should be in order to accomplish my goal. (If I were the CEO of a pharmaceuticals company launching a new drug, those messages might be: This is why ailment XYZ is serious, this is how our product addresses it, and here’s how you can tell if you might benefit from our drug.)”