How To Find Innovation Coins In The Couch
Streamlining processes frees up resources for competitive differentiation.
Content: Article | Author: Geoffrey A. Moore | Source: Optimize Magazine | Subject: Innovation
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
“Innovation” is one of the great buzzwords of management theory, but this treatise accords it a thoroughgoing analysis. Management consultant Moore, author of the bestselling Crossing the Chasm, argues that companies can escape the marginless hell of commodity and price competition only through innovations that differentiate their products from their competitors’ in the minds of consumers. He elaborates a taxonomy of 15 “innovation types,” from … [ Read more ]
Content: Book | Author: Geoffrey A. Moore | Subject: Innovation
Living on the Fault Line
This article takes a look at Geoffrey Moore’s famous fault line, chasm and tornado, parts of his four stages of market development.
Content: Article | Author: Geoffrey A. Moore | Source: Context Magazine | Subjects: Management, Strategy
Why Is Growth So Hard?
Cutting expenses is painful, but straightforward; finding a strategy to grow your business is much more difficult
Content: Article | Authors: Geoffrey A. Moore, Richard Moran | Source: Optimize Magazine | Subject: Management
Sorting Through the Rubble
Looking at which e-commerce companies succeeded, and which crashed and burned, shows that being a first mover is often a disadvantage, according to two venture capitalists.
Content: Article | Authors: Geoffrey A. Moore, Peter Fenton | Source: Context Magazine | Subject: Strategy
Keeping The Competitive Edge
It’s not enough to have a competitive advantage. You also need to hold onto it.
Content: Article | Authors: Geoffrey A. Moore, Paul Wiefels | Source: Optimize Magazine | Subjects: Management, Strategy
Mind Your Core Business
Want IT to deliver shareholder value? Start identifying what’s core to competitive advantage and what’s only context, then build systems accordingly. But beware: What’s core today quickly becomes context tomorrow.
Content: Article | Author: Geoffrey A. Moore | Source: Optimize Magazine | Subjects: Outsourcing / BPO, Strategy
Resource Allocation – Core vs. Context
Product Adoption Life Cycle
Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet
Geoff Moore’s trademark metaphor’s and frameworks are not just tools for a New Economy. They force managers to focus on enduring fundamentals of business – what drives and undermines shareholder value. In particular, Moore’s Core/Context model is a critical resource to examine the relationship between value creation and human capital.
Content: Book | Author: Geoffrey A. Moore | Subject: Management
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Content: Book | Authors: Geoffrey A. Moore, Regis McKenna | Subject: Management
Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge
Content: Book | Author: Geoffrey A. Moore | Subject: Management
The four known high-tech startup failure modes
since high-tech companies frequently fail, it’s useful to study and understand how and why they fail — learning from the failures that surround us becomes the critical evolutionary behavior (slow fail, chasm trap, tornado dive, dead zone)
Content: Article | Author: Geoffrey A. Moore | Source: Red Herring | Subject: Entrepreneurship