Many companies have a significant opportunity to improve their top- and bottom-line growth by improving their processes and execution on pricing. As these authors point out, senior management teams must summon the analytical skills and courage to confront their reluctance about changing prices and align their pricing more closely with the value of their products or services.
Content: Article | Authors: Graeme K. Deans, Satoshi Watanabe | Source: Ivey Business Journal | Subject: Pricing
A.T. Kearney research reveals that 70 percent of the growth opportunities available to any company lie in internal factors that are under the CEO’s control; only 30 percent are beyond company walls. Furthermore, when executives were asked, “To what extent does your company exploit its growth potential?” the results were stunning: Roughly half said their company reaches just 50 percent of its growth potential. But … [ Read more ]
Content: Article | Author: Graeme K. Deans | Source: Ivey Business Journal | Subject: Management