The Whistle InterJet: The First Internet Appliance for Small-to-Medium Size Businesses (A, B & C)

To overcome sales growth problems in the US, California-based, venture capital-backed start-up Whistle Communications looks at developing a number of strategic partnerships in Asia. While the product (the first Internet appliance for small-to-medium size businesses) attracts interest from numerous high-profile companies, Whistle must weigh the short-term gains against its long-term goals. Professor Ha Hoang and Michel Darnaud explain more in this new Case Study … [ Read more ]