To overcome sales growth problems in the US, California-based, venture capital-backed start-up Whistle Communications looks at developing a number of strategic partnerships in Asia. While the product (the first Internet appliance for small-to-medium size businesses) attracts interest from numerous high-profile companies, Whistle must weigh the short-term gains against its long-term goals. Professor Ha Hoang and Michel Darnaud explain more in this new Case Study series.
Content: Case Study
Authors: Ha Hoang, Michel Darnaud
Source: “INSEAD”
Subjects: Entrepreneurship, International
Industry: Telecommunications
Authors: Ha Hoang, Michel Darnaud
Source: “INSEAD”
Subjects: Entrepreneurship, International
Industry: Telecommunications
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