Digital technologies have caught fire because they address three core human needs: the need for connection with other humans, the need for self-expression, and the need for exploration. Wrapped up in the seductive ribbon of convenience, there has never been a better formula for consumer engagement. Understanding the human side of the digital revolution will be a key success factor for businesses trying to compete … [ Read more ]
Content: Quotation | Author: Hana Ben-Shabat | Source: A.T. Kearney | Subjects: Customer Related, IT / Technology / E-Business, Personality / Behavior
People crave connection, self-expression, and exploration. Today’s winning companies are tapping into these basic human needs, both online and offline.
Content: Article | Author: Hana Ben-Shabat | Source: A.T. Kearney | Subjects: Customer Related, IT / Technology / E-Business, Management, Marketing / Sales