Digital technologies have caught fire because they address three core human needs: the need for connection with other humans, the need for self-expression, and the need for exploration. Wrapped up in the seductive ribbon of convenience, there has never been a better formula for consumer engagement. Understanding the human side of the digital revolution will be a key success factor for businesses trying to compete in a digital world.
Author: Hana Ben-Shabat
Source: A.T. Kearney
Subjects: Customer Related, IT / Technology / E-Business, Personality / Behavior