The Triple-A Supply Chain

The holy grails of supply chain management are high speed and low cost — or are they? Though necessary, they aren’t sufficient to give companies a sustainable competitive advantage over rivals. Here’s what else your company needs.

Reflections on the Bullwhip Effect

“The bullwhip effect” has become infamous as one of the worst and most widespread forces capable of paralysing supply chains. INSEAD Chaired Professor of Marketing Paddy Padmanabhan and Hau Lee and Seungjin Whang of Stanford present a study considered to be one of the Top Ten Most Influential Papers by the INFORMS Membership of Management Science in 2004.

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