“The bullwhip effect” has become infamous as one of the worst and most widespread forces capable of paralysing supply chains. INSEAD Chaired Professor of Marketing Paddy Padmanabhan and Hau Lee and Seungjin Whang of Stanford present a study considered to be one of the Top Ten Most Influential Papers by the INFORMS Membership of Management Science in 2004.
Editor’s Note: this is just a description of the Management Science article “Information Distortion in a Supply Chain: The Bullwhip Effect” which can be found (but is not free) at:
Hau L. Lee, Paddy Padmanabhan, Seungjin Whang
Source: INSEAD Knowledge
Subject: Operations
